Wales Air Ambulance is appealing for volunteers to join their bustling media team, to help raise awareness for the Welsh helicopter charity and generate donations.
The charity relies on people kindly donating their time – to help at fundraising events, run the network of shops or raise awareness for its lifesaving missions.
WAA is calling on students or graduates who are looking for experience, or professionals who would like to donate time to a good cause.
Christina Hawkins, Wales Air Ambulance PR Manager said: “We have a small, lively media team, managing communications for the charity across Wales.
“We are looking for people who can lend an hour here-or-there, or every week, to help us write press releases, research stories and take photos.
“Many people don’t realise that Wales Air Ambulance is a charity, and that we need to raise £6.5 million every year to keep our helicopters flying – by raising awareness and sharing WAA stories, media volunteers can play a part in funding our services.”
Ffion Roberts joined the media team on work experience in 2016, during her Easter break from studying Journalism, Media and Cultural Studies at Cardiff University.
Ffion gained experience of working in a PR department, liaising with press, and writing articles for local and national news for the Welsh helicopter charity.
Ffion said, “It was really interesting experiencing all that goes into communicating the work the charity does with the people of Wales.”
Ffion spent two weeks working in the charity’s Dafen office, helping the PR team write up press releases to be shared, raising awareness for the Wales Air Ambulance’s latest campaign and putting together patient stories.
After her work experience in the charity’s media department, Ffion went on to secure an internship for the Cardiff Undergraduate Research Opportunity Program, completing a content analysis of English and Welsh language news during the National Assembly for Wales 2016 elections.
“During my time in WAA’s media department, it helped me apply the practical skills I was learning at university to a good cause.
“It gave me real-life experience of what to expect when I leave education, adding to my CV, and I was able to help a charity that I feel passionately about.
“It’s fantastic to know that I could help raise awareness for a charity that saves lives, and that I could play my part in raising the money needed to fund the service.”: Ffion added.